Le Mot de la fin: Marketing Magazine


In each of their issues, Marketing Magazine France invites an artist to illustrate their “final word” on contemporary marketing concepts.
I was invited to illustrate “le mot de la fin” for the May/June 2018 issue. I chose the word collibri/hummingbird, with the aim to represent a return to analogical and artisanal ways. While researching the concept, I was not at all surprised that Google chose this very concept to name their tastes and most powerful algorithm.

take a look at:

Marketing Magazine article.