Le Chocolat des Français x Instagram

Packaging · Illustration

An ongoing theme in my work over the years has been addressing female body image issues, sizism, and how the homogenised image of beauty that the media projects can harm us.
With this in mind, I was invited to participate in a campaign for Le Chocolat des Français & Instagram to illustrate a capsule collection of chocolate bars that celebrates the female body and guilt-free pleasure. The collection includes four chocolate bars illustrated by myself, the feminist/activist Elsa Wolinski along with artists Agathe Sorlet and Adèle Labo.
All of the benefits from the collection will go to the non-profit organisation Brindilles Keys, that accompanies women suffering from eating disorders and traumas.
The collection was launched on the 7th of March, 2018 to celebrate International Women’s Rights Day, at the concept store Merci with a press event and a round table in celebration of body diversity.

take a look at:

Le Chocolat des Français (to buy the collection)
Merci press event
Press review La Parisienne
Instagram France 
Ariane Grumbach diététicienne gourmande à Paris